Are you a Cultural Creative?

About 50 million Americans are. Go here to find out.

I learned of this demographic subgroup reading "The State of Non-Profit America." Salamon states

Cultural Creatives differ from both "Modern" and Traditionalists," the other two dominant population groups in America, by virtue of their preference for holistic thinking, their cosmopolitanism, their social activism, and the insistence on find a better balance between work and personal values than the Moderns seem to have found. Although they have yet to develop a full self-consciousness, Cultural Creatives are powerfully attracted to the mission orientation of the non-profit sector and could well help to resolve some of the sector's human resource challenges.

Demographer Paul Ray, who coined the term, has this to say on his website:

While Cultural Creatives are a subculture, they lack one critical ingredient in their lives: awareness of themselves as a whole people. We call them the Cultural Creatives precisely because they are already creating a new culture. If they could see how promising this creativity is for all of us, if they could know how large their numbers are, many things might follow. These optimistic, altruistic millions might be willing to speak more frankly in public settings and act more directly in shaping a new way of life for our time and the time ahead. They might lead the way toward an Integral Culture.

The same site has a nice list of books/websites on the subject of "living lightly."